This industry-responsive programme will help organisations identify a communications narrative, access regional, national, and international media, and show you how to create low-cost yet effective digital content across various online and social media platforms.

Digital communications and public relations are constantly evolving as technology advances. The diploma equips professionals with the knowledge and skills needed to keep up with these changes and leverage new technologies. Whether you're a seasoned communications professional or just starting out, our programme is tailored to meet your needs and help you take your career to the next level. You'll gain practical insights and real-world experience that will set you and your organisation apart from competitors in your space. The programme is delivered in a flexible online format, allowing you to learn at your own pace and on your own schedule. Plus, you'll have access to a community of like-minded professionals who are also committed to mastering the art of digital public relations.

As the business landscape becomes increasingly complex and competitive, the role of communications and public relations (PR) in industry is more important than ever. With the rapid evolution of digital media and the proliferation of social platforms, companies face new challenges in reaching and engaging target audiences. Moreover, as consumers demand more transparency, authenticity, and social responsibility from brands, influential communication and reputation management are crucial to building trust and loyalty. As a result, companies are investing more resources into building solid communications and PR strategies that integrate traditional and digital media, leverage information, and prioritise stakeholder engagement and brand advocacy.

Applicants should hold a primary degree (NFQ or other internationally recognised equivalents) at a 2.2 level, any degree is acceptable. Applications are also invited from candidates who don’t have a primary degree but may satisfy the University’s policy on the Recognition of Prior Learning. 

Alternative Entry Route:

In accordance with the University's policy on the Recognition of Prior Learning, candidates who do not meet the minimum entry criteria may be considered.

What to Include with your Application

Qualification transcripts and certificates A copy of your birth certificate or passport If your qualifications have been obtained in a country where English is an official language this will suffice. If this is not available, the following additional documents must be provided: English translation of your qualification(s)/transcripts AND English language competency certificate