This module introduces you to the world of marketing. What is marketing all about? To put it in a nutshell, marketing is two things. First, it is a business philosophy whose main premise is that the customer is king and that if a company can provide enough people with exactly what they want, they will make a profit. This implies that marketing is a particular way of looking at the world of business. This in itself is rather intangible and explains why there is a lot of uncertainty regarding marketing's domain. Second, marketing is a business function, which is much more tangible. The dominant view holds that marketing is the business function responsible for finding out what the customer wants (marketing research), providing the customer with that product or service (product development), in a convenient outlet at the right time and in the right quantities (distribution), and information the customer about the product or service (marketing communications). It is about planning the future of the company and staying ahead of the competition. Increasingly, this also necessitates relationship building as organisations pursue customer loyalty. Consequently, marketing is a critical business activity. While there are many obvious opportunities provided by increasingly complex, dynamic, and competitive markets, companies lacking explicit marketing skills face significant risks.

University of Limerick

Marketing and Advertising

Business and Management

This module introduces you to the world of marketing. What is marketing all about? To put it in a nutshell, marketing is two things. First, it is a business philosophy

Marketing Technology Products

This course qualifies for a 50% subsidy under the HCI Fees Subsidy. Please refer to the Entry Requirements section for details and eligibility criteria. This micro-credential aims to empower business professionals with a deep understanding of the tactical and strategic elements of digital marketing. It is ideally suited to business leaders and business owners; however, it could also be viewed as an intensive immersion into the formulation and implementation of digital campaigns for professionals across Marketing, IT, Finance, HR, Entrepreneurship, Innovation, and Business Operations.They will have gained the necessary skills to guide the development of effective digital strategies and to oversee the optimisation of digital marketing. Participants will be introduced to the underlying principles of digital strategy including assessing the digital ecosystem in specific case studies, understanding the consumer in a digital context, and understanding their behaviour.The curriculum includes prompt engineering, customising AI outputs to meet specific marketing needs, and developing AI-driven content and SEO strategies. Through interactive sessions and collaborative projects, you will learn to create detailed user personas, conduct market research with AI, and utilise AI for content creation and optimisation. The programme also addresses the ethical considerations of using AI in marketing, preparing you to lead with integrity and innovation. By the end of this course, you will be equipped to implement AI-driven solutions that enhance your marketing efforts and drive measurable success.How will this Micro-credential be delivered?This micro-credential will be delivered entirely online by 6 evening sessions over 6 weeks.

Trinity College Dublin

Digital, Data and Analytics 

Please refer to the Entry Requirements section for details and eligibility criteria. This micro-credential aims to empower business professionals.

Mastering AI in Digital Marketing

Not available academic year 2024-2025The aim of this&nbsp;Micro-credential&nbsp;is to enable students to become proficient in founder selling: communicating their vision for their product/ service&nbsp;and understanding how stakeholders (not just customers) value their new offering.&nbsp; Are you a founder/ start up business with a great idea for a product or in early-stage product development, but you don’t know who to sell to or how to sell it?&nbsp; Are you an experienced business owner with established products and customers who is testing/ exploring a new product to bring to market so you need to revisit customers/ pipeline/ sales strategy?&nbsp; Are you a creative professional Solopreneur with a passion for creativity with no sales experience or customers?&nbsp; Founder selling is what do you do when you need to sell and you have no brand, no marketing backup, no track record, no reference customers and you don’t even have a product or service that works yet. Founder selling is different from professional sales and sales management, and research shows that founder selling is critical to new venture development. Yet, entrepreneurs are often unprepared for this challenge.&nbsp;By the end of this course students will have a sales strategy for their business to elevate their sales journey.

Business and Business Administration

The aim of this module is to enable early-stage entrepreneurs to become proficient in founder selling: communicating their vision for the new business and understanding how stakeholders (not just customers)

Selling for Founders

This module introduces the application of psychology to understanding consumer behaviour. The module provides a comprehensive overview of the major themes and trends in consumer psychology.

This module introduces the application of psychology to understanding consumer behaviour. The module provides a comprehensive overview of the major themes and trends in consumer psychology.

Psychology of Consumer Behaviour

In this module, Business / marketing professionals learn how to consider different marketing communications and digital marketing techniques and be cognisant of contemporary trends in the field. It will explore the nature and influence of digital communications on our society and within consumer culture.

In this module, Business / marketing professionals learn how to consider different marketing communications and digital marketing techniques and be cognisant of contemporary trends in the field. It will explore

Marketing Communications in a Digital Age

This module is designed to introduce the concept of the communications process and to facilitate participants in thinking strategically about communications. They will be introduced to current thinking in business communications, and effective ways to execute successful business communications. With a strong focus on skills-based learning, participants are given the opportunity to reflect on and master the fundamentals in business communication and to learn to manage communications more effectively for personal and professional development.

This module is designed to introduce the concept of the communications process and to facilitate participants in thinking strategically about communications. They will be introduced to current thinking in business

Marketing and Advertising

Microcreds